Let's Talk BreyerFest- New Ticketing System

 Let’s Talk BreyerFest….The New Ticketing System, That Is!

Breyer announced that all tickets for BreyerFest 2024 will be digital this year and no physical tickets will be mailed out. Parking is also included with your tickets this year and you will not need to purchase an extra parking pass. So let’s go into what you will need to know for this new system and more!

*Virtual Ticket Holders- nothing will affect you this year as your tickets are associated with your Breyer account already.

*The main people that this new system will affect will be the VIP, All Access, and General Admission Ticket Holders.

*BreyerFest Tickets go on sale in February- the exact date and time will be released from Breyer and then posted here. Until then, we do not know exactly when they will go on sale.

*When you purchase your VIP, All Access, and/or General Admission Ticket, you will notice a small processing fee.

*A week to ten days before BreyerFest and after the Special Run Preference List is completed (VIP Ticket Holders do not need to use the Special Run Preference List), the ticket (or tickets, if you have purchased multiple on your account) will be emailed to you individually from the partner platform. This email will contain the following: a unique, scannable Master QR code that will work only for the models or other items it corresponds to, which will be listed in the email you receive. (You can also find this information in your order history on BreyerHorses.com.), Admission, Event models, Special Run models, and for our VIP ticket holders, their Limited Edition models and VIP swag packs.

*This Master QR code can be scanned multiple times at the different pickup spots at BreyerFest, so if you have an All Access ticket, you can pick up your Celebration Horse at Event Model handout and then bring the same Master QR code over to the Special Run line to redeem for your two assigned Special Run models. Once the Master QR code has been scanned for all the items it corresponds with, it will no longer be able to be scanned.

*Or within the ticket email you receive for each ticket you buy, there will also be an option to view your individual tickets as a multiple page PDF file. Each item you are eligible to receive or purchase will have a single-use QR code associated with it. Since each QR code is unique, each of these individual tickets can only be scanned once.

*Or you are able to print out the tickets and present paper tickets to BreyerFest staff, or you can add the digital tickets to your phone’s wallet, take screenshots from your email, or download the BreyerFest app,which will be discussed later on. Any of these methods will work since all the QR codes are unique.

*If you don’t have a printer, or a smartphone, or you are worried that you will not have service at the Kentucky Horse Park, you can visit our Ticket Booth or the BreyerFest Help Desk near the Special Run Line and we can print your tickets for you. If you accidentally delete your ticket email, you can contact Breyer’s Customer Service and we can re-email you your ticket email.

Now, let’s talk about what I have seen others ask already- Pick Ups and Ticket Trading/Selling.

*Regarding Pick-ups- If you are using a pick up person for BreyerFest, once you have purchased your ticket (or tickets) and have received your Ticket email, you will need to forward the whole email to your pick up person so that they will be able to collect your items just as they have been able to do so in the past. Pick Up people can either show the digital tickets on their phones or print out the tickets.

*Ticket Trading is not something that is recommended at all with this new system. This will be addressed in the FAQs that Breyer has posted on their website, but I definitely wanted to cover it so I asked the Events Team and this is the exact answer that I received: There is no way to tell if a QR code has been scanned, whether it is digital or printed, so Breyer is strongly discouraging trading tickets at/or before BreyerFest this year. People are welcome to trade their models after they’ve purchased them, but ticket trading is not recommended. This is per Breyer’s Event Team

So, in conclusion, this year means that all tickets will be digital and hopefully, this will lead to no tickets getting lost or stolen. Make sure to save your tickets or print them out- libraries offer printing for low prices, if you do not have a printer and want them printed out before BreyerFest. The FAQs that are on the Breyer website and are up to date will be included in the RTB FAQs and hopefully we will find out if we get a wristband or a pin for in person tickets (My little Hope would love a new necklace!).

I hope that this helps!